Innovative skin care and cosmetics company

Paula's Choice
Company Overview

Unique content-driven ecommerce platform offering proprietary products, extensive skin care research, and exclusive reviews of more than 45,000 products from other brands.

image of Paula's Choice products


November 2012


Seattle, WA


Current Investment

Add–On Acquisition Interests

  • Strong product brands that complement current product portfolio and fit the Paula’s Choice philosophy
  • Content providers that complement current content platform
  • Broader health & beauty focus that enable access to new channels and/or markets, both domestically and internationally