A full-service omnichannel retail commerce services company helping consumer brands grow across the world’s largest retail channels
Invested
June 2026
Headquarters
Minneapolis, MN
Status
Current
“The Bluebird Group has built an exceptional business at the intersection of retail expertise and data-driven commerce strategy. The Company embodies the characteristics we look for in a Bertram investment: a large and growing market, a differentiated service offering, deep customer relationships, and a talented team that has built strong relationships with leading consumer brands.”
Jared Ruger
Partner
Company Overview
The Bluebird Group is a full-service omnichannel commerce partner that helps consumer brands grow across nine of the world’s largest retail channels — including Amazon, Walmart, Target, Best Buy, Costco, Sam’s Club, Kohl’s, Kroger, and BJ’s Wholesale — through an integrated suite of retail media, sales management, creative, social commerce, insights, technology, and category management services.
The Bluebird Group is a full-service omnichannel commerce partner that helps consumer brands grow across nine of the world’s largest retail channels — including Amazon, Walmart, Target, Best Buy, Costco, Sam’s Club, Kohl’s, Kroger, and BJ’s Wholesale — through an integrated suite of retail media, sales management, creative, social commerce, insights, technology, and category management services.
Integrated suite of services including: retail media, omnichannel sales management, creative, social commerce and demand generation, insights, technology, and category management
Add-On Investment Completed
Add-On ACQUISITION INterests
Omnichannel service providers, prioritizing Wal-Mart and Social Media focused Agencies
