Paula’s Choice

Innovative skin care and cosmetics company


November 2012


Seattle, WA



“By combining the vision of Paula Begoun, the innovation of our team of specialists at Bertram Labs, and the hard work of our management team, we succeeded in rapidly growing the business, the brand, and company value.1

Jeff drazan

Managing Partner, Bertram Capital

Company Overview

Unique content-driven ecommerce platform offering proprietary products, extensive skin care research, and exclusive reviews of more than 45,000 products from other brands.

Effective, research-based skin care

Paula’s Choice News

  • Bertram Capital to Exit Paula’s Choice

    FOSTER CITY, CA: June 23, 2021 – Bertram Capital (“Bertram”), in conjunction with TA Associates, announced the signing of…

  • Bertram Capital Completes Majority Recapitalization of Paula’s Choice

    SAN MATEO, CA, May 24, 2016 – Bertram Capital (“Bertram”) today announced it has completed a majority recapitalization of…

  • Bertram Capital Makes Growth Investment in Paula’s Choice

    Bertram Capital today announced its investment in Paula’s Choice, a rapidly growing skin care and cosmetics company with distribution…

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