Enthusiast Auto Holdings

Direct-to-enthusiast, digitally native platform that invests in and helps operate several of the most innovative brands in the performance automotive industry.


July 2014


Wadsworth, OH



“By partnering with outstanding founders, building a world class management team, and demonstrating the ability of EAH to grow far beyond its early Audi & Volkswagen roots, we created an e-commerce market leader with clear differentiation and exceptional customer satisfaction measures.1

Ryan Craig

Partner, Bertram Capital

Company Overview

Built by enthusiasts and for enthusiasts, EAH has grown into one of the largest specialty e-commerce companies in the automotive aftermarket industry. EAH designs, produces, and sells proprietary parts and kits for a rapidly growing number of automotive makes and models, and it partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience.

designing, producing, and selling some of the most sought-after specialty parts in the market

Add-on investments completed

Completed 5 add-ons

Enthusiast Auto Holdings News

  • Bertram Capital Completes Sale of Enthusiast Auto Holdings to Cortec Group

      FOSTER CITY, CA, January 9, 2020 – Bertram Capital (“Bertram”) announced today the completion of the sale of…

  • ECS Tuning Announces Acquisition of Turner Motorsport

    First Add-on Acquisition for the Bertram Capital Portfolio Company San Mateo, CA and Wadsworth, OH, July 7, 2015 –…

  • Bertram Capital and ECS Tuning Rev Up the Automotive Aftermarket

    Deal Marks Bertram Capital’s Twelfth Platform and Third Consumer Investment San Mateo, CA – AUGUST 6, 2014 – Bertram…

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