Partnering with management, we strive to transform businesses into market leaders through strategic acquisitions, operational improvement initiatives and aggressive business development efforts.


Jun 23, 2021

Bertram Capital to Exit Paula’s Choice

FOSTER CITY, CA: June 23, 2021 – Bertram Capital (“Bertram”), in conjunction with TA Associates, announced the signing of a definitive agreement to sell Paula’s Choice (the “Company”), a leading digital-led skin care brand, to Unilever, one of the... Read More »

May 24, 2016

Bertram Capital Completes Majority Recapitalization of Paula’s Choice

SAN MATEO, CA, May 24, 2016 – Bertram Capital (“Bertram”) today announced it has completed a majority recapitalization of Paula’s Choice with TA Associates, a Boston based private equity firm.    Paula's Choice was founded in 1995 by international... Read More »

Dec 03, 2012

Bertram Capital Makes Growth Investment in Paula's Choice

Bertram Capital today announced its investment in Paula's Choice, a rapidly growing skin care and cosmetics company with distribution in 50 countries around the world. Paula's Choice is known for its unique content-driven ecommerce platform offeri... Read More »