Bertram Capital Promotes Tom Beerle to Partner

SAN MATEO, CA October 18, 2018 -Bertram Capital (“Bertram”), a middle market private equity firm, announced today the promotion of Tom Beerle to Partner. Mr. Beerle has been with Bertram Capital for more than ten years and was previously a Principal at Bertram.  Mr. Beerle focuses on tech-enabled Consumer and Business Services investment opportunities and is directly responsible for executing and managing portfolio company investments in these sectors.

In 2018, Tom Beerle was the Bertram investment lead in the acquisition of Registrar Corp, a leading SaaS-assisted provider of U.S. Food and Drug Administration compliance services.  Additionally, Mr. Beerle played a key role in Bertram’s successful sale of Spireon, a leader in the vehicle analytics and telematics solutions for the automotive and commercial transportation sectors.  In addition to Registrar, Mr. Beerle is on the Board of Directors and actively involved in managing the investments in A1C Holdings (diabetes management), ECS Tuning (automotive aftermarket parts), and Trademark Global (Global 100 internet retail supplier). 

 “Tom Beerle has directly contributed to the success of the firm in his investment activities and I am pleased to announce his promotion to Partner,” said Jeff Drazan, Managing Partner at Bertram Capital. “Tom’s work with Paula’s Choice and Spireon helped establish our technology-enabled approach to building value in portfolio companies and his successful acquisition of Registrar Corp demonstrated our ability to develop a thesis-focused investment approach.”

 Mr. Beerle joined Bertram in 2008 as a summer intern. After obtaining his MBA from the Haas Graduate School at the University of California at Berkeley, Mr. Beerle rejoined the firm.  Mr. Beerle was a Board member and assisted in the exits of Bertram portfolio companies One Distribution (SUPRA footwear and KR3W apparel) and Paula’s Choice (skincare and cosmetics).  Prior to Bertram, Mr. Beerle worked at Opus Capital, Carl Ziess, Deloitte Consulting and Deloitte Audit.


About Bertram Capital

Bertram Capital is a private equity firm with over $1.4 billion in committed capital targeting investments in lower middle market companies.  In addition to supplying strategic growth capital, Bertram Capital leverages proprietary processes and services, Bertram High-5SM and Bertram Labs, to empower its portfolio companies to unlock their full business potential. The Bertram High-5SM is an operationally-focused value creation strategy, which includes management augmentation, operational initiative implementation, complimentary business acquisition, sales and marketing improvements and leveraging technology and IP.  The cornerstone of this strategy is Bertram Labs, its in-house technology team, which drives growth and value through digital marketing, e-commerce, big data and analytics, application development and internal and external platform optimization. Visit for more information.


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