Trademark Global Announces Acquisition of DTX International

San Mateo, CA, October 10, 2017 – Trademark Global, LLC (“Trademark Global”), a portfolio company of Bertram Capital and a rapidly growing provider of high-quality products to the world’s top online retailers, announced the acquisition of DTX International, Inc. (“DTX”). Since launching DTX in 2005, founder Tom Gerard has developed the company into a premier online seller of branded specialty consumer products across home & kitchen, hardware, tools, and automotive accessories, nearly all of which are complementary to Trademark’s own rapidly growing portfolio.  Mr. Gerard will continue as President of DTX and will be an integral member of Trademark’s executive team.

“We are very excited to add some highly strategic products to the Trademark Global portfolio as well as partner with Tom and the rest of the DTX family moving forward,” said Dan Sustar, Co-Founder of Trademark Global. “DTX has cultivated strong brands with tremendous consumer appeal by focusing on high quality products, which is exactly what we set out to do every day at Trademark.”  

The investment in DTX represents the second add-on acquisition completed by Trademark Global since Bertram Capital’s investment in October 2016. This transaction showcases Bertram’s buy-and-build strategy by adding significant scale and diversity to the base business through accretive add-on acquisitions. Bertram Capital and Trademark Global will continue to actively target add-on acquisitions of consumer product companies that have grown their brands primarily via online marketplaces, including Amazon.  

“Tom and Dan have a shared vision for the unique opportunity the online retail market represents and it will be exciting to see the innovative product development that materializes.” said Tom Beerle, Principal at Bertram Capital. “With this acquisition, and the acquisition of Home Complete earlier this year, Trademark continues to leverage its sophisticated infrastructure, deep customer relationships, and unique sourcing capabilities to be a leading seller of consumer products through the largest online retailers.”


About Trademark Global

Trademark is a leading provider of a wide selection of high quality Company-branded and licensed products to top online retailers. Through its outstanding fulfillment and distribution capabilities, including drop shipping, it enables its customers to offer their consumers an “endless aisle” shopping experience. Visit for more information.


About DTX

DTX offers a wide range of specialty consumer products on and other third-party platforms. Their diversified portfolio consists of over 600 active SKUs with top category ranking and customer reviews. Visit for more information. 


About Bertram Capital

With over $1.2 billion in committed capital, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential. Visit for more information.


Media Contact:

David Hellier

Bertram Capital

(650) 358-5000