May 18, 2017
San Mateo, CA, May 18, 2017 –Trademark Global, LLC (“Trademark Global”), a portfolio company of Bertram Capital and a rapidly growing provider of high-quality, Company-branded products sold through the world’s top online retailers, has closed on the acquisition of the Home-Complete line of products and intellectual property (“Home-Complete”). Since the company’s inception in 2015, Home-Complete has grown to be a leader in key product categories, selling primarily through Amazon.com. Home-Complete represents the first add-on acquisition of Bertram Capital-owned Trademark Global.
“The acquisition of Home-Complete represents an exciting opportunity for Trademark Global to continue broadening our best-in-class product portfolio,” said Dan Sustar, CEO and Co-Founder of Trademark Global. “We will continue to look to expand our offering going forward through both in-house development and further acquisitions.”
The acquisition of Home-Complete exemplifies Bertram Capital’s ability to transform portfolio companies through its proprietary buy and build strategy, the Bertram High-5sm. Trademark Global operates in over 28 distinct product categories, offering a broad spectrum of potential acquisition opportunities.
“The Home-Complete acquisition reaffirms our commitment to building stronger platforms through transformational growth opportunities,” said Tom Beerle, Principal at Bertram Capital. “Trademark Global represents a compelling vehicle for continued buy-and-build activity through its extensive relationships with leading online retailers. We are thrilled to mark our first add-on acquisition with the Home-Complete team.”
About Trademark Global
Trademark is a leading provider of a wide selection of high quality, Company-branded and licensed products to top online retailers. Through its outstanding fulfillment and distribution capabilities, including drop shipping, it enables its customers to offer their consumers an endless aisle shopping experience. Visit www.trademarkglobal.com for more information.
Home-Complete offers a wide range of home good products sold primarily through Amazon.com. Their diversified portfolio consists of over 50 active SKUs with top category ranking and customer reviews. Visit www.home-complete.com for more information.
About Bertram Capital
With over $1 billion in committed capital, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential. Visit www.bcap.com for more information.