San Mateo, CA, November 1, 2016 – Bertram Capital today announced its investment in Trademark Games Holdings, LLC (“Trademark Global”), a rapidly growing provider of high-quality, Company-branded products to the world’s top online retailers. Since the company’s inception in 1999, Trademark Global has been a market innovator, expanding its product set to over 80,000 SKUs across 28 product categories. Trademark Global is based in Lorain, OH and represents Bertram Capital’s fifteenth platform investment overall and third Ohio-based platform. Continuing Bertram Capital’s approach of partnering with business owners, Trademark Global Co-Founders Dan Sustar and Jim Sustar will retain significant ownership and roles in the Company going forward.
“The Trademark Global team has established the company as a leader and a pacesetter, serving top online retailers and enabling them to offer consumers an endless aisle shopping experience” said Ryan Craig, Partner at Bertram Capital. “We believe the company’s rapid growth and market position are representative of Trademark Global’s superior product expertise, differentiated fulfillment capabilities, and entrenched relationships within the e-commerce community.”
As sourcing and drop-shipping experts, Trademark Global provides e-retailers with a wide range of high-quality, evergreen products and a seamless end-consumer experience. Customers of Trademark Global include a broad array of distinguished online retailers such as Amazon, Walmart, The Home Depot, Staples, Macy’s, and Overstock, among many others.
“As we reach an inflection point in our growth, we are excited to partner with Bertram Capital to strengthen our strong market position and continue to aggressively pursue new growth opportunities,” said Dan Sustar, Co-Founder of Trademark Global. Jim Sustar, Co-Founder of Trademark Global, added “The Bertram Capital team differentiated itself in the sale process through its emphasis on growth, their unique Bertram Labs capabilities, enthusiasm for the products, and a clear understanding of our market trends. We look forward to working closely with Bertram Capital to achieve our shared vision for the future.”
In addition to offering high-quality, evergreen products to consumers, Trademark Global has benefited as online retailers increasingly adopt the endless aisle model. Trademark Global offers customers greater product breadth at no incremental cost as they look to add products in any of Trademark Global’s 28 categories, ranging from art to indoor lighting to ride-on toys.
“Trademark Global represents the exact type of business Bertram Capital seeks to partner with: a market leading company benefiting from strong secular tailwinds, founders committed to the business, and significant opportunities for us to leverage our technology team, Bertram Labs, which will be particularly effective in supporting the next phase of growth,” noted Jeff Drazan, Managing Partner of Bertram Capital. “Additionally, I would like to recognize and thank the team at BB&T Capital Markets, especially Matthew Gilman, David Kennedy, Ryan Mitchell, for running a smooth and efficient sale process.”
About Trademark Global
Trademark Games Holdings is a leading provider of a wide selection of high quality, Company-branded and licensed products to top online retailers. Through its outstanding fulfillment and distribution capabilities, including drop shipping, it enables its customers to offer their consumers an endless aisle shopping experience. For more information, visit http://www.trademarkglobal.com/.
About Bertram Capital
With over $850 million in committed capital, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential. Visit www.bcap.com for more information.