ECS Tuning Announces Acquisition of Turner Motorsport

First Add-on Acquisition for the Bertram Capital Portfolio Company

San Mateo, CA and Wadsworth, OH, July 7, 2015 – ECS Tuning, LLC (“ECS”), a leading global engineering and ecommerce retailer of European automotive performance parts and accessories, announced today the acquisition of Turner Motorsport, LLC (“Turner Motorsport”), an industry leading ecommerce retailer for BMW and Mini performance parts and accessories.

“We’ve had our eye on Turner Motorsport since the day we invested in ECS Tuning,” said Ryan Craig, Partner at Bertram Capital.  “It’s the marquee site for BMW performance parts, and we couldn’t have found a more natural extension of the ECS platform.”  

Turner Motorsport was founded in 1993 by Will Turner to provide enthusiasts with high performance BMW and Mini accessories. The company has developed a respected position in the marketplace for high quality products, many of which are featured on the championship-winning Turner Motorsport Racing Team vehicles. Will Turner will remain with the company as President of the Turner Motorsport Division.

“Turner Motorsport has always been dedicated to providing customers with the highest quality performance parts and accessories for BMWs,” said Will Turner, founder of Turner Motorsport. “I have a lot of ideas for new products and I’m excited that as part of the ECS family, we can bring new product ideas to life more quickly and offer an even broader selection of products to BMW owners, enthusiasts and racers.”

ECS Tuning is one of the web’s most popular destinations for European car enthusiasts ( The company is distinguished by its highly engineered proprietary products and comprehensive parts catalog featuring more than 1.4 million SKUs for BMW, Audi, Mercedes-Benz, Mini, Porsche and Volkswagen. The acquisition of Turner Motorsport creates a premier destination for BMW parts online and enables both companies to offer a broader selection of genuine, performance, and proprietary parts to all BMW owners.

Based in Wadsworth, Ohio, ECS Tuning is owned by Bertram Capital, the company’s founders, and management. The transaction represents the first add-on acquisition for the ECS Tuning e-commerce platform.

“ECS is thrilled to partner with Will Turner,” said Tom and Brian Demrovsky, co-CEOs of ECS. “Will shares our passion for European cars and Turner Motorsport is an excellent addition to the ECS family that allows us to better serve our customers. In addition, we look forward to leveraging our combined R&D efforts to introduce more industry-leading products across all of our vehicle makes.”

About ECS Tuning

Headquartered in Wadsworth, Ohio, ECS Tuning is a leading global e-commerce platform for Audi, BMW, Mercedes-Benz, Mini, Porsche and Volkswagen automotive parts. The company offers a diversified product portfolio covering the full spectrum of genuine, aftermarket, and performance parts. ECS Tuning has a content-rich catalogue of more than 1.4 million parts from leading automotive brands, including its owned brands: ECS Tuning, Ziza, Alzor, Bremmen, and Schwaben. Visit for more information.

About Turner Motorsport

Founded in 1993 in Amesbury, Massachusetts with a deep heritage in performance racing, Turner Motorsport is dedicated to developing, manufacturing and retailing high performance BMW and Mini parts and accessories. Visit for more information.

About Bertram Capital

With over $850 million in capital under management, Bertram Capital is a private equity firm targeting investments in lower middle market companies.  By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential.  Visit for more information.


David Hellier

Bertram Capital

(650) 358-5000