Bertram Capital Portfolio Company, ProconGPS, Inc Announces Name Change to Spireon, Inc

Bertram Capital portfolio company ProconGPS Inc., a leading service provider of mobile resource management (MRM) solutions for businesses worldwide, announced its new corporate name, Spireon, Inc. The Spireon brand was officially launched on March 24th at a special ribbon-cutting ceremony for the company’s new state-of-the-art Technology Center in Irvine, CA, where Spireon executives also announced a new corporate partnership with Joe Gibbs and Joe Gibbs Racing.

Bertram Capital partnered with the executive teams at Procon and Enfotrace in February 2011, forming what is now the Spireon platform through a merger of the two businesses. “In partnership with the management teams at Procon and Enfotrace, we have built a market-leading provider of MRM solutions serving the global market,” said Jeff Drazan, Managing Partner at Bertram Capital. “The Spireon platform brings together the companies’ rich history of technology-driven innovation, exceptional quality and relentless focus on customer service. Distinguished by its broad distribution and market-leading customer base, Spireon is well-positioned to execute on our growth initiatives.”

The name change to Spireon reflects the corporate mission to connect companies to their mobile assets and workforce through game-changing information platforms that provide actionable business intelligence. In conjunction with the brand launch, Spireon announced a new corporate sponsorship with Joe Gibbs and Joe Gibbs Racing (JGR). Coach Gibbs unveiled JGR’s #18 Nationwide Series entry for the Saturday, March 24th race at the Auto Club Speedway, which carried the Spireon name as an associate sponsor. Driven by Joey Logano, the youngest winner in Nationwide history, the #18 car took the checkered flag, marking JGR’s eighth consecutive Nationwide event win at Auto Club Speedway. In addition, Procon/Spireon has a perfect record, having won all three races the company has sponsored with JGR.

“We are truly honored to have a partnership with Coach Gibbs and his team,” said Jared Ruger, Partner at Bertram Capital. “Three Super Bowl victories and three NASCAR championships prove that Coach Gibbs knows how to win, and we believe his innovative approach to business and game-changing strategies make him an ideal partner for Spireon. As an investor as well as spokesperson, Coach Gibbs and his team are working closely with the company to develop high impact driver performance systems that truly improve the efficiency and profitability of our customers’ operations.”

About Spireon

Spireon, Inc. is at the summit of business intelligence and committed to going higher. The company emerged in 2011 as the industry leading Mobile Resource Management (MRM) company as a result of the merger of ProconGPS, Inc. with Enfotrace and PFS, LLC, the top three providers in the MRM space. Spireon connects companies to their mobile assets and workforce through game changing information platforms, giving them the power to manage actionable business intelligence. Inspiring companies to reach new heights with powerful Software-as-a-Service (SaaS) based tools, Spireon provides a sturdy foundation on which to optimize performance.

With leading market positions in the Subprime Automotive Finance industry, Local & Enterprise Fleet Management and Trailer & Logistics markets, Spireon, Inc. specializes in developing strong business relationships with leading companies worldwide, enabling it to offer affordable world-class risk mitigation, mobile asset management and location based services to its customers. Spireon, Inc.’s patented array of GPS products and information platforms provide business intelligence solutions through industry brands for automotive dealers, lenders, service and delivery fleets and transportation and logistics companies. Spireon currently has over 1.2 million active devices in the marketplace and forecasts to deliver 800,000 units in 2012. With offices in the United States, Canada, Mexico, Australia and Thailand, Spireon has a proven track record in innovation, customer-focused service, financial stability, powerful vertical distribution networks, and a strong customer base. Visit Spireon, Inc for more information.


David Hellier

Bertram Capital

(650) 358-5000