Case Study: ONE Distribution

Bertram Capital employed The Bertram Capital High 5sm to build a designer, marketer, and distributor of fresh, independent footwear and apparel brands with authentic skate heritage.

Company Overview

ONE Distribution is the parent company of world recognized lifestyle brands SUPRA Footwear and KR3W Denim Co., leaders in the youth culture marketplace.

Acquired:

August 2010

Exited:

June 2015 through a sale to K-Swiss Global Brands

Transaction Overview

Bertram Capital sponsored a management buyout of ONE Distribution in August 2010. ONE Distribution’s footwear brand, SUPRA, fused a passion for skateboarding with sneaker culture, art, and fashion to connect with more than 3.5 million followers on social media. Bertram Capital helped ONE Distribution  grow by implementing The Bertram Capital High 5sm, the firm’s differentiated buy and build operating approach. A key element of this strategy was the work of  Bertram Labs, the firm’s in-house IT services team that provided significant software development and online/social media marketing support to ONE Distribution.

In June of 2015, Bertram Capital announced the sale of ONE Distribution to K-Swiss Global Brands (KSGB).

Product Extension: New footwear silouhettes, launched full line womens and kids styles
Transaction Partner Comments:

“Bertram Capital has been a hands-on partner to ONE Distribution since the beginning of their involvement. Their capabilities and integrity are unique among private equity firms we know. It’s been a pleasure working with them.”

Scott Bailey, Co-Founder of ONE Distribution