Bertram Labs
Bertram Labs
Strategy

Case Study: Solo Stove

Bertram Capital worked with low-smoke fire pits and camping stoves creator, Solo Stove to professionalize the business and accelerate its brand and paid marketing efforts

  • Invested

    September 2019

    Headquarters

    Dallas, TX

    Status

    Exited

    How we helped?

    Implemented WMS and ERP systems. Expanded manufacturing capacity and distribution footprint.

    Placed several executives into key roles. These included a COO, VPs of brand and performance marketing, and an expanded product development team.

    No acquisitions completed during Bertram’s ownership, but developed pipeline that was leveraged post-sale.

    Built data warehouse and custom reporting tools to enable real-time visibility into performance.

    Bertram Labs optimized and incrementally increased marketing spend, driving accelerated sales growth and new customer acquisition.

    Visit Website

company

Solo Stoves is a technology enabled D2C platform now offering four premium outdoor lifestyle brands: Solo Stove, Oru, ISLE and Chubbies apparel.

transaction overview

Bertram Capital acquired Dallas, TX based outdoor lifestyle company, Solo Stoves, in September of 2019 and deployed its value creation strategy, the Bertram High 5℠ to grow the company’s top line, place executive hires and add capacity to the company’s supply chain. The company’s revenue grew 3.27 times during Bertram’s year long investment period before completing a majority recapitalization with private equity firm, Summit Partners, in October of 2020.